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The past 11 years have been tough on us all, yet life still goes on, and it takes working together and not against to make a difference in our HOME as well as our COMMUNITY if we are going to rebuild!  Trust is a BIG factor today! Business owners have been testing out different options hoping that at least one of them will work for them! Now I want to touch a VERY TOUCHY SUBJECT HERE! So please bare with me; I know, that most business owners in the past 6 years minimum, may have thought they were paying 2-6 different companies to promote them in 2-6 different ways online (logically comparing results to determine who to keep and who to drop), tapping out your marketing budget each month, and expecting results as all those salespeople promised! Truth be told, 5 out of the 6 were just taking your money, all were generating the same results for your company and not one was really promoting you. They were listing you, but usually 1-2 experts can  do that all to its fullest potential online, and most companies that sell SEO or SEM services are doing the same thing as the guy they talk you out of doing business with. Truthfully you are hurting your placement results by this tactic not helping it at all! They don’t care as long as you pay them. And you are lacking that original uniqueness that makes a difference for today!! Google has bee working very hard to bring back your Advertising Dollars so you can actually ADVERTISE~so don’t be  hesitant, just be aware!

If you have had no success marketing your company online since 2008, I guarantee, you have been flopping from company to company and have not settled down with an Internet Marketing Specialist that you can trust!  Or you have 3 or more working for your but contradicting each other’s efforts thanks to Google’s Algorithm changes. The only way your company profile has a fighting chance today, is by having a strong Advocate on your side, that understands the changing waves of online marketing and how to apply them for your success! Utilizing an online Consultant to start would be the Smartest business investment for 2012 any company made today(big or small) due to all the Exciting Advertising Changes Available, and the fact that what worked for SEO companies yesterday wont tomorrow! Find out more by contacting me at jennifer@optimizedprofiles.com

• Ask yourself, how easy is it for a mobile consumer to engage and complete a transaction, then tweak the campaign to easier standards. These are all things a strong Marketing team will handle for your business, and make sure you are engaged with the adjustment.

For example, if a company is running a mobile advertising campaign, it is important to link the campaign to mobile-optimized landing pages where an action can occur, as well as be able to track the lift. Companies like Optimized Listings, create unique mobile-optimized landing pages with engagement options like; buy now, Likes, and subscribe links. Also formatted for mobile with quick load and strong visual content.

Steps to a Successful Mobile- Video Ad Campaigns:

1. To succeed, marketers should start by mapping a strategy for their business goals.
2. You need to ensure you are doing the basics like delivering mobile optimized content that gives the user a compelling experience. For example: If you are using QR codes (Think about what that user would want at the time they scan your code and  link them into the best possible experience.)
3. Use a A/B campaign format to compare results quickly and make adjustments to one or the other.
4. If a campaign is not getting enough response, try a different approach with the same campaign, maybe move the order of action or move a click-through to a different spot. If you see no change, evaluate and change the content or script, maybe use a popular catch phrase or song that grabs their attention.
5. Once you have completed the campaign, it is important to gather and evaluate all data collected from these campaigns in order to identify the best ROI results. All engagements, all completions, all purchases during this campaign.
6. After running a few mini campaigns, your efficiency will improve by using what works and ridding what does not, as with any marketing campaign. However, the time, and money you spend will be like a lifetime in a Year! And the expense will be a fraction of other forms!
7. Keep a marketing team on your side that genuinely cares about your success. A team that would suggest maybe a competitor’s product if it would work better for your company or not try to encourage you to stop something that was working and still is!

I cannot efficiently express the importance of creating a strong relationship with your online marketers today! With so much going on, and so many wonderful changes in the world of Technical Apps, having someone on your side that knows the industry and understands how to apply cool features correctly is extremely important in today’s market!  Good luck and Good Ads! Until next time- Jennifer

The more people spend online, socializing, shopping, browsing, playing games, networking, selling, watching, listening, entertaining, etc…the more advertisers offer different options to market businesses like yours. Since the beginning of Internet Marketing, different styles of SEO and SEM campaigns have constantly been presented to businesses with inconsistent stats that have been determining factors of the value such ads are worth. Companies today like Google, have developed a detailed, yet most accurate platform of analytical integration with factors that present TRUTH in effectiveness if you understand how to read the stats correctly.  Factors like Bounce Ratio, or Unique VS Total Visits. When you have an Internet Marketing Consultant evaluate your SEO and SEM campaigns, a strong Consultant will be able to help you determine what is working and what you may be wasting your money on.

Today, Internet SEO/SEM consultants are working harder than ever to determine what their clients’ best marketing practices are and rid those that are not. With so many creative forms of marketing available through the internet media, having a consultant periodically evaluate your campaigns can save you $$$ and increase your overall ROI before it’s too late.

With so many marketing ideas being presented and sold to businesses on a daily basis, it is important to have a professional internet marketing consultant you can run ideas by to get good solid advice with only your best interest in mind. Even companies with Marketing Departments or Staff can benefit from the expert unbiased advice a strong SEO/SEM consultant will provide by reviewing and presenting the TRUTH on how your Marketing $ is working with hidden factors that may be overlooked by in house staff. By setting a consultation budget aside each month you will be ensuring yourself peace of mind that you are on the right track promoting your business online!

With the Internet always evolving and algorithms changing daily, who better but an Internet Marketing Specialist hired on a per hour rate with a #1 goal: to provide positive results, to inform you of necessary changes to keep your campaigns strong!

• YouTube has 490 million unique visitors per month (as at Feb 2011), which generates 92 billion page views
• In 2010 YouTube reached 700 billion playbacks
• 35 hours of video is being uploaded every minute
• More videos are uploaded to YouTube in 60 days, then the 3 major US networks created in 60 years
• Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)

And today as it has been launched to target local consumers, is one of the most affordable forms of advertising if done correctly.

As one of the first team members to offer local businesses this form of advertising. Being on the forefront, I have been able to analyze and determine the best tactics to use when performing such a campaign for my clients. Best advice to any business owner would be not to jump into a campaign without getting the facts on where and how your ads will be found. If you are paying for clicks or views. If you are able to control what channels and videos your ad will be found, or just the general geo areas. These are key factors to whether your account will indeed provide a strong ROI.. Call 951-452-5223 for more information on these exciting new ads that are available today!